The Business Model Canvas: un interessante modello per sviluppare un business plan completo ed efficace proposto da Alexander Osterwalder nel libro scritto con Yves Pigneur: Business model generation.
Il modello è composto da 9 parti:
1. Customer Segments
defines the different groups of people or organizations an enterprise aims to reach and serve;
2. Value proposition
describes the bundle of products and services that create value for a specific Customer Segment;
3. Channels
describes how a company communicates with and reaches its Customer Segments to deliver a Value Proposition;
4. Customer Relationships
describes the types of relationships a company establishes with specific Customer Segments;
5. Revenue Streams
represents the cash a company generates from each Customer Segment;
6. Key resource
describes the most important assets required to make a business model work;
7. Key activities
describes the most important things a company must do to make its business model work;
8. Key Partners
describes the network of suppliers and partners that make the business model work;
9. Cost Structure
describes all costs incurred to operate a business model.
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Business model generation
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